So, if you want your site to rank there, that might be a good goal to shoot for. What are you even aiming for? How quickly should your website load? How fast is fast enough?īacklinko found that the average load time for websites on the first page of Google is 1.65 seconds.
#How to reduce page size of wordpress website how to#
So, in short, if you want keep visitors on your site, increase conversions, rank well in search engines, and keep visitors happy, you need to provide a great experience in terms of speed at all times and on any screen size.īefore getting into how to make your website faster, it’s important to establish a goal. Granted, online architecture has greatly improved since then but the point still stands. Consequently, it opened up whole new markets. Here, reducing the page weight from 1.2MB to 100KB reduced the time it took for users in Asia, South America, Africa, and other remote places to start watching a video from 20min to 2min. One of the most impressive examples for that comes from the early days of YouTube, In some cases, site speed can even decide whether or not a website is usable for your audience at all. If it’s poor, that’s bad for your site, if it’s great, it has the opposite effect. As a consequence, you might find fewer of your pages indexed by Google.Īll of the above basically comes down to one thing: user experience. In addition, a slow loading page might negatively impact crawling since crawl bots are on a budget.
And while Google says this really only affects the slowest websites, site speed also affects bounce rates, time on site, and other markers search engines take into account. This includes non-mobile website versions and is a complete reversal of how things used to be.Īs a consequence, if your site loads slowly on mobile, it will take down your search rank as a whole, not just in mobile search. That means, websites rank according to the performance of their mobile presences, not desktop sites. The latter is even more important since Google has since switched to a mobile-first index to adjust to modern web usage. This has been official policy since 2010 and extends to mobile since 2018. Decreases Search Rank (Less Organic Traffic)īecause visitors care about site speed, so does Google when ranking websites. Pair that with the fact that more people use mobile devices than desktop devices to surf the Internet these days and that users are very fussy about site speed and you will understand the need to make website performance a priority.ģ. Like bounce rates, the effect is especially visible on mobile, which tends to be slower. There are many more case studies like that around the web. Every reduction of page loading time by 100 ms grew incremental revenue by up to 1%Īnother example is Simyo, who experienced a loss of 25% of conversions for a one-second increase in page loading time.Every one second of site speed improvement increased conversions by up to 2%.Similarly, Walmart learned that the faster their pages, the more likely visitors were to make a purchase: Especially on mobile, the slower your site, the more likely it is that visitors will bounce according to a Google study. After all, what’s a few more seconds? Don’t people have time anymore? Turns out they really don’t.Ī slow-loading website pushes people to abandon it. Load CSS and JavaScript Files Asynchronouslyīefore going over the how-to part, let’s talk about what’s so bad about a site that’s more on the sluggish site.File Minification and Concatenation (Combining Files).Reduce the Number of Website Components.
Check for Plugins that Slow Down Your Site.
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